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Public relations activities are long overdue. At the beginning of this century, there were professional public relations consulting firms. In the 1930s, the enterprise management theorists recognized the importance of employee relations and customer relations. However, under the conditions of backward production concept and sales concept, public relations have not been an "intrinsic function" of marketing. After the outbreak of consumer protection in the 1960s, public relations functions were widely valued. In the 1980s, public relations were no longer regarded as an "extra burden" for enterprises, but as a function of marketing. In 1981, Christian Gronroos put forward the theory of "internal marketing"; By 1985, Barbara b. Jackson had proposed a "relationship marketing". These new ideas, combined, suggest that a new project needs to be added to the marketing functions of the market: to coordinate the balance of public relations. Malaysia can be a country with rich culture. The population is made of mainly Malay, Chinese and Indians even though the Borneo sub origins seen essentially the most of west Malaysian population. Malaysian food, of course is extremely much reflective with the diversity of the people staying here. Located with the Southeast Asia, Malaysia is between Thailand and Singapore while West Malaysia is next to the Sulawesi and Philippines. However, some business practices are simply to provide the basic capital needed to operate the business, which is often referred to as unprofitable, such as various foundations, and the Red Cross. It is generally believed that business originates from the exchange behavior of barter in primitive society. Its essence is exchange, and is based on the exchange of value of people's understanding of value At the time you buy insurance coverage plan, you will see a number of plan features and options that you could consider adding for your insurance. Usually these can come at an extra cost ? so that they are created as inclusions in the usual variety of features (like payment on terminal illness or an advance funeral payment) that are considered standard on many insurance coverage plans. One feature that can commonly be added to life insurance coverage is known as a "terminal illness booster" benefit. We will have a look at is employed and consider whether adding this for a insurance coverage may be beneficial.